Going Cuckoo for Marketing
A friend of mine recently quoted:
“The definition of insanity is doing the same thing over and over and expecting different results.”
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Many people take this to heart when marketing a business, throwing their hands up in frustration when “nothing seems to work”. Funny thing is, they don’t realize they are doing the same kind of marketing over and over again in different ways. It’s time for a change. In the United States, more traditional ways of marketing are being ignored by the general consumer. Jaymunda often suggests our clients use W.O.M. or Word of Mouth marketing (see http://jaymunda.com/content/services_what/ for a diagram). W.O.M. marketing focuses on your website, attracting consumers by getting them to tell others about your business with Jaymunda methods and thus in turn, attracting more business. Have you considered:
- referral based marketing
- website marketing
- guerilla marketing techniques
- joint business marketing
I recently saw an excellent joint business marketing example from a television ad. Geico Insurance had Mrs. Butterworths tell a story about Geico for a Geico customer. You wouldn’t associate the two companies, but they did a great job keeping you interested and longing for buttery pancakes at the same time. You don’t have to go Cuckoo for Marketing, just embrace change. If you’d like to learn more about one of these marketing techniques or would like a free consultation click on this link: www.jaymunda.com/contact