Atlanta, Asheville Web Site Design - Jaymunda Blog

In 2007 most professionals and companies know they “have to have a web site”, but many businesses don’t know WHY.  In order to receive the maximum return from your investment in a web site, it is essential that you work with a web design and development firm that employs marketing experts.  These web and Internet marketers will help you use technology so you and your customers achieve the ultimate goal: the sale!  If you were going to open a store there would be specific steps you would take to prepare and plan from a marketing standpoint.  First you must study data that profiles customers’ shopping and buying habits.  Then you can complete market research to identify what is hot and what is driving consumers.  Next you would hire architects and store planners to develop displays and map out traffic patterns.  Finally, skilled people would execute these design instructions.  Now you can open a store that is ready to serve your customers in the best way. Building a web site that serves your marketing needs and helps you achieve your sales goals is similar to opening a store.

The Phases of Web Design and Development

At Jaymunda we believe web site design is a process.  If you skip integral parts of this process your web site will not perform the way you imagined.  Our process consists of three distinct design and development phases.  Each phase has been created to support and accomplish your Internet marketing goals.

Phase 1: Discovery
This phase includes identifying web site design and development objectives, market research and analysis, completion of a site layout and generation of a strong and focused web site design and development plan.

Phase 2: Construction and Development
Phase two includes web site domain registration, a hosting plan, installation of the Internet framework, web site content development, custom web site programming, web site demos, testing and debugging and preparation for search engine optimization and marketing.

Phase 3: Launch Sequence
The third phase of web site design and development includes programming reviews, final client approvals, web site training for clients and their staff, creation of a user manual, development of SEO and marketing plans and the web site launch.

In order for your achieve the online success you desire it is imperative that you choose a web site design and development company that fully understands marketing and the technological strategies that will bring you the highest ROI on your web site investment.  Whether your target markets are national, in a bigger city like Atlanta or smaller cities like Asheville or Charlotte, NC completing all of the phases of our web site design and development process will insure your online success.  In the end you will have the web site bells and whistles you want, such as flash animation, sound, video, graphics and links.  You will also know without a doubt that the web site design features you have chosen are appropriate for your marketing and support the achievement of your sales goals.

To learn more about the Jaymunda process visit our home page and read our recently released white paper Programming vs. Marketing.

So You Have A Web Site…Now What?

In the world of web site design and development many people don’t realize that in order to increase web site traffic and company profits they must market not only to their customers, but to the search engines as well.  Search engine optimization, known as SEO, is an industry term used to describe the act of employing special techniques to enhance programming code, increase keyword density and create Internet marketing alliances.   All SEO techniques have the same goals:
1.    Increase the search engine ranking of the web site under specific target market keywords.
2.    Increase web site traffic.
3.    Increase company profits.
Traditionally SEO refers to the technical aspects of making a web site “search worthy” through programming search engine friendly code.  In 2007, organic search engine marketing is a new online marketing strategy now popular in larger cities such as Atlanta, Charlotte, Raleigh, Winston Salem and smaller cities like Asheville, Greenville or Spartanburg.

Define Organic Search Engine Marketing   

Paid search placement marketing, which includes Pay-Per-Click (PPC) campaigns, is still a successful search engine marketing strategy, however, the organic approach offers more long lasting results.  Organic search engine marketing can include any of the following:

Article writing and syndication
Press release writing and digital distribution
Keyword analysis
Web site content writing

Organic search engine marketing will help you build a strong foundation for your web site.  This foundation will allow your web site to compete on the search engines and will facilitate future web site promotions, including paid search strategies.  At Jaymunda we employ organic search engine marketing strategies in order to help your company grow.  Our Green Light™ SEO Program offers various options to suit your budget and search engine marketing goals.  We are committed to helping you achieve online success: from programming to graphic design to search engine marketing Jaymunda guarantees you the highest quality products and superior customer service.

What is Search Engine Optimization or SEO?  It is a technical term for the process of making a web site as search engine friendly as possible.  Through various SEO strategies a web site can achieve higher search engine ranking under keywords associated with online target markets.  An SEO marketing plan is executed by implementing a variety of strategies on both the back end (the programming code of the web site) and the front end (the visual graphics of the web site and interactive features that visitors may utilize).  There are two types of SEO: Paid SEO and Organic SEO.  In order to achieve high ranking on search engines, such as Google, a website marketing plan must include both paid search and organic search approaches.

If you want to be successful on the Internet organic and paid search engine marketing are the two things you need to implement.  Search engines are seeking out the best web site to rank as #1 when particular keywords are typed in, you can position your web site as #1 if you give the search engines what they are looking for.  Through organic search methods such as article syndication, digital press release distribution, keyword research and content development merged with paid search methods such as Pay-Per-Click (PPC), link building and social book marking any company can build, develop and maintain a high performance web site that consistently achieves high ranking on Google, Yahoo and MSN.

Search Engine Marketing (SEM) is essential to creating a successful web site because all web sites have two major audiences: the identified target market and the search engine itself!  Your web site must not only attract the attention of your best customers and clientele but also the search engines.  Whether you are in Asheville, Charlotte, Greenville or Atlanta building a high performance web site will increase your profits as long as it’s created to professionally address the consumer and provide the search engine with everything it needs to rank you #1 under your industry keywords.  Be sure and hire a web design and development firm that understands how to build a web site design foundation that supports a variety of organic and paid search engine marketing strategies.  SEO, professional design and excellent programming are what will make your web site stand out against the competition.