Archive for May, 2007

The Art of Website Marketing: 5 Tips for Web Site Development and Planning

Thursday, May 31st, 2007

The Internet is not only advanced technology or the virtual world, the Internet is a place where businesses succeed, where entrepreneurs make money, where consumers find what they are looking for and professionals learn more about their options for services and products. The Internet in 2007 is an amazing tool that allows businesses and individuals in upstate South Carolina to connect with companies in Atlanta or employees in Asheville, North Carolina to commute via the Internet and work with employers in Charlotte. The options are endless and when you are planning to build and market a website there are a few major things you should consider. If you keep these 5 tips in mind you are starting down the road to Internet success!

5 Tips to Successful Custom Website Design

Tip 1: Think carefully about the content and text you post on the web site. Keyword analysis is key to understanding target markets and current search engine trends. Hiring a web site marketing company that offers professional content development and keyword strategies can give you an excellent competitive edge.

Tip 2: Create a website that provides visitors and potential clients with the information and interactive features they need. Choose a web site design company that completes market research about your customers so it’s clear who they are and what they are searching for.

Tip3: Decide how your company wants to manage the website on a daily and weekly basis. Do you want the ability to make basic changes to text and images right from your office? Then purchase a Content Management System (CMS). Hire a web designer that has expertise in the implementation of CMS programs.

Tip 4: Choose your website pictures and photos with intention. What types of visual images will attract your target markets? Avoid photographs of your office, staff or production unless it pertains to a specific selling point. Any experienced and professional web site design firm will have stock photography available for purchase.

Tip 5: Keep your eye on the bigger picture. Unlike a physical location, your web site address can be accessed by potential customers all over the world. Although our office is located in Asheville, North Carolina we have the ability to reach customers in Atlanta, Georgia, Greenville-Spartanburg, South Carolina, Charlotte, North Carolina or anywhere else in the United States and even beyond. Find a web site design and marketing company that can assist you with expanding your market reach.


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