Archive for April, 2007

The Lost Art of Customer Service: The Path to a Successful Web Site Development Experience

Friday, April 27th, 2007

Customer service is a buried treasure. When unearthed, customer service brings unlimited wealth to companies who discover its hidden value. In our fast paced, technological world most Americans barely have time to acknowledge one another. Whether you are in Charlotte, Atlanta, Greenville, Spartanburg or Asheville your customer service approach will affect your bottom line. At Jaymunda we understand that planning, designing and marketing a web site is a big job. It is essential that our clients trust us and know we have their best interests at heart. We are dedicated to approaching all of our potential clients with mutual respect and taking time to create authentic connections. This is the key to building client relationships that last a lifetime.

Web Site Design Is a Big Investment

At Jaymunda we know that a web site is an investment that leads to future financial success. Our team believes this investment deserves our full attention and we aim to provide the best in web site design, graphic design and programming services. Serving clients in Western North Carolina, Upstate South Carolina, Georgia and other regions, our goal is to provide every customer with peace of mind. That’s why at Jaymunda we are “stress relief in advertising”.

Slow Down and Learn to Be a Customer Service Expert!

Web site developers, designers and programmers know time is an important commodity. Technology advances everywhere and trends change quickly around the globe, in larger American cities like Atlanta, Georgia or New York City and even in smaller cities like Asheville, North Carolina or Greenville, South Carolina. Here are five tips on how to put customer service on the top of your priority list, even when business is at its busiest.

1. Always approach every situation with patience and honesty. Communicate clearly and in a timely fashion, even when problems arise.

2. Return your messages efficiently. Nothing is worse than a client emailing and calling for weeks with no reply. Set some guidelines for yourself so your customers don’t end up by the wayside. Here are some great examples: a. Create a separate email folder for important messages that are high priority. This way they don’t get lost or forgotten. b. If you are busy change your voice mail so it states that callers receive a response within 72 hours.

3. Treat your customers the way you want to be treated. What kind of service do you want when you purchase a service or product?

4. Set a standard for yourself and your company. Write customer service policies that everyone follows.

5. Give your customer the benefit of the doubt. Sometimes listening to your customers is insightful. Client input helps a company define its strengths and weaknesses.

Web Site Development: The Process of Creating a High Performance Web Site

Monday, April 2nd, 2007

Once you have tackled the difficult decision of choosing a web site design and development firm there are a few key things you must consider.  The web site designer will need some input from you so get clear about your web site’s purpose and what you want it to do for you and for your business.  Clarity about the marketing purposes of your web site will help you develop the perfect Internet tool for your company and achieve your Internet marketing goals.

#1 Think about the content or text you want on your web site.  These days keyword content is imperative if search engine marketing part of your goal.  In order to compete online you must hire a web site development team that can offer professional content development and keyword writing services.

#2 When you consider what kind of functions your web site should be able to perform ask yourself what the customer will find interesting and useful, not yourself.  A web site built with internal and external customer service in mind will bring you the greatest return.

#3 Decide exactly how much control you personally want over the web site.  Web sites can now be built and developed with Content Management Systems (CMS), which allow you the client to handle some simple content and graphic changes and updates.  Other web sites require the designer and programmer to make those changes.  Find out which strategy will work best for you.

#4 The photographs and illustrations you choose will have a huge effect on your web site audience.  Make sure the images you choose will appeal to your customers.  If possible avoid photos of your offices, production and staff unless they pertain directly to a marketing or selling point.  Inquire about stock photos wherever possible, your web expert should have a variety of images for purchase.

As you consider each of these sections of your web site you will begin to see the bigger picture more clearly.  A web site has many possible roles to play in business and customizing your web site so it is designed and programmed to accomplish your company goals will lead to great success.


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